This one-day workshop is specially designed for both business and IT leaders to master the core concepts of big data and how to unleash the most business values out of big data. For business leaders, the workshop aims to inspire and empower them to make use of big data to re-design their strategies and business models to outperform their competitors, sustain and grow their businesses, and improve their business profitability and efficiency. For IT leaders, the workshop aims to enable them to understand the business side of big data, formulate a big data strategy for their company, prepare business case for their big data programs, and learn the best practices to implement their big data programs successfully.

Workshop Outline:
The workshop covers 4 key areas on competing with big data.
- Analyze how innovative internet companies, big data startups, traditional but smart enterprises and SMEs    from major industries are getting distinctive competitive advantages out of their big data investments
- Understand organizational and technical challenges in a big data journey
- Learn proven success factors, methodologies, best practices of big data implementation
- Formulate business case and ROI plan for big data program

Who Should Attend:
- Business and Functional Leaders from Marketing, Sales, Finance, Services, Operations, HR
- IT Leaders and Professionals
- Business Owners (both large companies and SME)